Definition
To re-energize product appeal, many companies are looking toward unconventional ways to speak to our senses–often adding additional, more alternative ways to grab our attention. Sensory Mash-Up is all about finding different ways to makes us feel, using nontraditional methods. Whether its shoes or rock climbing, companies are connecting (A)typical to (C)onvention to get (B)usiness.
Spin
Purely Experiential–Taking two unrelated, great ideas and smooshing them together is the core of the Sensory Mash-Up trend. Most ideas are interesting, but do not have staying power. It’s all about experimenting to create something interesting and new. Often times Sensory Mash-Up products are difficult to launch because they are too far in left field. But once in a while, Sensory Mash-Up works and becomes an instant sensation.
Custom Fit–Nowadays, companies are buzzing about, asking, “how can we customize this to our consumers?” Well, the ideas hatched from that question often times lead into Sensory Mash-Up. It begins with what part of your companies product can be customized. Is it your shoe color/design, or the size of your mug? Then, how are consumers going to customize… are they going into your store or are they customizing online? There are so many variables that can be tweaked to differentiate your product in the market, while giving your customers a unique way to experience your product.
Examples
DigiWall--Recently, there has been a movement in the gaming world to push gamers off the couch and into a world that further blurs the line between reality and virtual reality. Some game consoles (i.e. Wii) have brought this movement to the forefront of the gaming world. However, some Sensory Mash-Up games do not scale well for in-home gaming.
To read more examples of this emerging trend, visit Sparxoo, a Marketing, Branding and Business Development Blog.
About the Author:
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.