Leadership Training for Weekly Ads
Leadership Training For Company Weekly Ads
If you have read my articles then it’s obvious my commitment to leadership and training. I personally feel these are the two most important and overlooked commitments of ensuring success.
Your company has spent a lot of money attempting to increase your customer base with advertising, expecting leadership to maximize sales and increase your close rate. The customer reads the ad and is excited about the deal to only be aggravated; your team has no knowledge of the advertisement.
This is a failure of leadership and providing your team with weekly training. Most companies have their ads available to customers on Sunday but the stores receive their copies on Wednesday.
Let’s be smart, look at your Sunday schedule and ensure that everyone on Sundays schedule has been advised of the new ad. In a previous article I discussed the importance of daily training for the morning and afternoon shifts, the ad normally last for a week and this is a no brainer to figure out.
Discuss with your team the special sales of which drives customers into the store. Supervisors of the department with the biggest sales should be scheduled and expected to drive sales.
Should associates be aware of sales in their department only to maximize sales? No they need to be keen to all sales. Let me give you an example: Bob and Sally are new to the area and need new appliances; during the sale you have discovered that they also need internet and High Definition TV. If your company can provide all of these services then this is a complete solution which maximizes your sales incredibly.
I have seen a small sale turn into a monster sale as the associate developed a relationship with a customer and provided them with a total solution and long term customer loyalty and retention.
I strongly suggest that you emphasis the importance of weekly ads and embrace training into your weekly schedule to support them.
About the Author:
Ron Kirby is a world traveled educational and motivational speaker that has over 37 years of Leadership experiences in Corporate America and the Marine Corps. His passion is speaking on Leadership concerning Business Growth, Personal Development, Innovation, and Educational Experiences. Sergeant Major Kirby served 32 years in the United States Marine Corps deploying to over 40 countries and having the privilege of providing Leadership training in a myriad of cultures. Ron takes great pride in the fact he has contributed to the Leadership and promotion success for countless individuals during both his military and corporate career. Invite Ron to make your next event a smashing success! Contact him by phone at (843) 304-6111 or by email at RBKSR51@HOTMAIL.COM. Read more about his background at http://www.egSebastian.com/RonK