Creating Content for Articles or Ezines Effortlessly
The benefits of writing as a marketing strategy have been well documented. Articles build credibility, provide lots of links back to your website, and can generate business for you. All good stuff. This is all well and good as long as you have something to write about – right?
Finding content ideas can be one of the dilemmas that stops us from making the most of writing as a marketing opportunity. But I can assure you that each on you has enough content already on hand to write dozens of articles. You just need to know where to look.
Here are 5 areas you can look
Client questions
Any client who has ever asked you: “How would I ……” is giving you the basis for an article. Answering “how to” questions provides real world solutions to real situations, exactly what the reading public want to know about.
To turn a short answer into a longer article, simply:
* Begin with the background or context to the situation
* describe when and how the situation occurs