Tag Archives: Advice

You’re ready to promote your company. You know the ins and outs of your business, but you don’t know the media. So what should your next move be? You can give it a try yourself (the least attractive option), hire … Continue reading →

You’ve hired a firm and are excited, but anxious. You’ve paid them the first month’s retainer fee in advance. You’ve signed a letter of agreement, and now you’re committed. What if they don’t do their job? What if they’re just … Continue reading →

II. I Can Only Work With A Public Relations Firm Who Specializes In My Field. Whereas I would rather hire a PR firm that had some knowledge in my particular specialty, I would never discount a company purely because they … Continue reading →