Tag Archives: business plans

Google and Future of Information and Copyright

On Wednesday, news broke of Google finally receiving a patent for their “graphical user interface.” The patent, five years in the making, puzzled just about everyone; how could something so simple require a patent? A day earlier, stories swirled of … Continue reading

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10 Reasons to Be Passionate About Your New Business Concept

One of the qualities that we look for when evaluating prospective clients for our consumer product marketing consulting firm is PASSION. If an entrepreneur is not passionate about the product or business idea they are attempting to commercialize we cannot … Continue reading

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How to Define Your Market Position

When someone says “Disney,” what immediately comes to mind? Whimsical fantasy, endless possibilities, magical neverland and infinite imagination might be adjectives to describe your initial thought. The Disney brand embodies “a magical world where dreams come true.” Disney is an … Continue reading

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