Creating a Vision and Mission
For any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large.
A Business Vision that Inspires!
If you don’t know where you are heading, then you can make any choice and go in any direction (including backwards). The value in knowing your final destination (your vision) is that you can choose to take the specific paths that lead you there. Your action is intentional and keeps you pointed in the right direction.
Vision statements can take many forms. They answer the question: “What will success look like?” Their main purpose is to articulate the “dream” state of the business. If your business could be everything you dreamed, how would it be? To help you to craft your vision statement, try writing your answers to the following questions:
· Why did I start this business?
· When I move on from this business, what do I want to leave behind?
The Fantasy of the Ideal Job
Most people would agree that the concept of a job today is vastly different from that of 20 years ago. Organisations are changing at speed, technology has changed the face and pace of work, and globalisation is pushing every business to examine it’s operations in a totally different context.
How do we, the people that work within this changing environment, manage our own needs and wants.
Over the last 10 years I have had contact with many individuals searching for their place in the working world. For many, a growing sense of dissatisfaction with their work, or a general feeling that things aren’t as they should be, has left them with two questions to answer - “Why am I here?”, and “What would I really love to do for a job?”.
The concept of the ideal job is, I believe, fraught with danger. As long as we believe that there is a single job that will make us truly happy, then we are immediately limiting our actions and beliefs in searching for it. We set ourselves up for failure with expectations that the answer will “come” to us, or that a job needs to be perfect.