Do your clients rave your the best?
The rat race – most of us are a part of it. People are constantly striving for the new ‘edge’ in business – that certain something that will make them stand out a little bit more than their competitor. Many small businesses put so much money into marketing in hopes of obtaining their next big sale, and then end up really upset when their efforts fall short. But is it all worth it? Are we getting any wiser, or making our jobs any easier?
Let’s face it: business is competitive – but the truth of the matter is that it doesn’t have to be exhausting. There are two big factors that I feel make or break a business; “raving fan service” and being the best.
A common thread that most people can attest to is that we all lead crazy, busy lives. People are constantly on the go. There is your work life, personal time, spiritual time, family life, and socializing. It can be overwhelming to fit it all in! But here is the trend that most companies fail to realize – people want to be taken care of. Everything nowadays has a very “retro” feel to it. Cars, clothing and even appliances are looking very similar to what they used to. Even television shows we all watched are becoming blockbuster films. Why? Because it reminds people of a time when they used to be taken care of – a time of “Sunday night” dinners with the family, where you have roast beef, Yorkshire pudding, and warm pie for dessert. A time, where things seemed more relaxed and the “ol’ fashion values” seemed to be more prevalent. So let me ask you, does your business create that pampered feeling for your customer? What do you do that is above and beyond people’s expectations? Services you offer aren’t enough – your customers expect that – it’s what they pay you for. Your clientele needs to rave about what you do! I highly recommend the book, “Raving Fan Service” by Ken Blanchard. It’s an easy read on how to have your clients rave about what you do. This is so important because it will generate referrals for you and have people in your town talking about – you! This will assist your community in viewing you as the best – which brings me to my next point.
Let’s play out a scenario for just a moment: Who is the most important person in your life right now? Imagine that this person had a serious disease (heaven forbid!) and there were only two doctors in the world that knew what to do with it. The first, in Switzerland costs over one hundred thousand dollars for the operation – and has a flawless track record. The other, nearby to you is much cheaper but…the track record isn’t the best; this doctor has lost a few people. Now let me ask you this; how fast would you be on that plane to Switzerland? Read more
Management Secrets unveiled - How to Increase the Efficiency of your Staff
Monday morning tea break in the building. There is a subdued air in the canteen, a few people are grumbling. About what? The memo that came round first thing announcing the team building day planned for the end of the week …
1 week later …
Monday morning tea break in the canteen. The atmosphere is electric. Bert from stores is telling a joke to Dave, the accounts director. Madge from packing is having an animated conversation with a couple of guys from sales …
OK, so why this big difference. The team building day of course. The whole day was arranged by Brian and Sue in the personnel department (note how this forward thinking company did not regard their staff as merely resources). They realise that to get the best out of people you need to work with them, help them to enjoy their working life. It’s all about human nature. Treat a person as a resource and they will be just that, a resource. They will do what they have to to to make sure they get paid. That’s it. They will not be concerned about how good a job they do.
Things to Expect from a Logo Design Firm
Your sales might have dropped down, your company is going through a makeover, or your brand has lost its erstwhile appeal. Whatever the reasons be, one thing is for sure- your company logo is making your unhappy and it needs to be re-touched.
However, before finalizing a logo designer, here are some questions to be answered.
Does your logo give expression to its corporate identity?
If your logo fails to deliver your business aspirations, then it definitely has to be modified. Many organizations move out of their portfolio to endorse a wide range of services. Such changes should always be kept in mind before designing a logo.
Is your logo functional?
Your logo should look good on any material or any size. It is always best to use “spot colors” to avoid mixing inks while printing. Besides, avoid using complex images, photographs which are really difficult to reproduce.
Any Good Ideas? Lets discuss them
So you think you’re ready to tackle your own business? You seem to have everything under control and on par, but what’s your business idea? Where is your mind-set? Are you thinking on your customer’s expectations? What are about your demographics? Sometimes you may find that you are your own biggest fan. Now that may not be so bad, as long as you aren’t your only fan!
Now that you’re ready, what is your next step? Most new comers have problems with that next phase as well so don’t be discouraged. I want to take a minute to give you a few tips on how to create wonderful business ideas that will assist in getting you off the ground and running.
Get Feedback: One of the steps taken when you visit us at The Corporate Company, is we get to serve as your feedback! Your ideas need objectivity and our strategy experts ask all the right questions; the pros and the cons with hopes of spurring the right patterns of thought that specifically affect your customer as well as your operation.