Tag Archives: Customer Communications Management

Customer and Marketing Communications Management Case Study

Posted on December 28, 2008 by Kevin Jackson

Situation A credit card company spends a lot of money establishing point of sale facilities at airports, shopping centres and other areas where there is a lot of public traffic. This has been a successful strategy but the level of … Continue reading →

Posted in Corporate | Tagged Competitive Advantage, Customer Acquisition, Customer Communications Management, Improve Sales, Marketing Communications, Marketing Plan, Marketing Planning, Marketing Strategy, Point Of Sale, Sales Strategy, Strategic Marketing | Comments Off

Svp Customer Service – the First Customer Communications Management Sponsors Meeting

Posted on November 28, 2008 by Kevin Jackson

You will need cross-functional sponsorship at executive level to ensure the successful delivery of a customer communications management infrastructure. We’ll talk about all the SVP roles within the business over time but for today, lets talk about the SVP of … Continue reading →

Posted in Corporate | Tagged Bpm, Customer Communications Management, Customer Correspondence, Customer Management, Customer Service, Document Management, Marketing Communications, Multi-channel Call Centre, Software, Svp, Technology | Comments Off