Tag Archives: Customer Perspective

Eight Reasons Why New Products Fail

Posted on December 1, 2008 by Kevin Jackson

The most optimistic success rate I have run across for new product ideas is about 3%. In other words, 97% of product ideas never successfully enter the market. There are lots of reasons for this low level of performance, but … Continue reading →

Posted in Entrepreneurship | Tagged Commercial Success, Customer Perspective, Introduction, Market Research, Marketing, New Product Launch, Opportunity, Target Market | Comments Off