Centres of Influence
A Centre of Influence is a fancy way of identifying people that have a hugely positive impact on your business. They often refer people and business to you, and are actively glowing about what you provide and how you provide it. Every business needs a couple of these gems, and once you have them, you should bend over backwards to make sure they continue to think positively about you.
But how do you find and connect with these people? Here’s an Action Plan that will help make things move faster.
1. Let them know they are special
Tell them they are a top client, and let them know about any special treatment or offers that entitles them to.
2. Keep them updated about your business
If you want them to continue to refer ideal business to you then you need to let them know what a perfect client or opportunity looks like. If you take on a new direction, or change your products and services, why not take them out for coffee and update them on what’s happening.
Creating Content for Articles or Ezines Effortlessly
The benefits of writing as a marketing strategy have been well documented. Articles build credibility, provide lots of links back to your website, and can generate business for you. All good stuff. This is all well and good as long as you have something to write about – right?
Finding content ideas can be one of the dilemmas that stops us from making the most of writing as a marketing opportunity. But I can assure you that each on you has enough content already on hand to write dozens of articles. You just need to know where to look.
Here are 5 areas you can look
Client questions
Any client who has ever asked you: “How would I ……” is giving you the basis for an article. Answering “how to” questions provides real world solutions to real situations, exactly what the reading public want to know about.
To turn a short answer into a longer article, simply:
* Begin with the background or context to the situation
* describe when and how the situation occurs