Tag Archives: Marketing Communications
Customer and Marketing Communications Management Case Study
Situation A credit card company spends a lot of money establishing point of sale facilities at airports, shopping centres and other areas where there is a lot of public traffic. This has been a successful strategy but the level of … Continue reading
Svp Customer Service – the First Customer Communications Management Sponsors Meeting
You will need cross-functional sponsorship at executive level to ensure the successful delivery of a customer communications management infrastructure. We’ll talk about all the SVP roles within the business over time but for today, lets talk about the SVP of … Continue reading
Posted in Corporate
Tagged Bpm, Customer Communications Management, Customer Correspondence, Customer Management, Customer Service, Document Management, Marketing Communications, Multi-channel Call Centre, Software, Svp, Technology
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Svp Customer Service – the First Customer Communications Management Sponsors Meeting
You will need cross-functional sponsorship at executive level to ensure the successful delivery of a customer communications management infrastructure. We’ll talk about all the SVP roles within the business over time but for today, lets talk about the SVP of … Continue reading
Posted in Corporate
Tagged Call Centre, Customer Services, Document Management, Key Performance Indicators, Kpi, Marketing Communications, Multi Channel Communication, Software, Svp, Technology
Comments Off