Tag Archives: Marketing Plan
Google and Future of Information and Copyright
On Wednesday, news broke of Google finally receiving a patent for their “graphical user interface.” The patent, five years in the making, puzzled just about everyone; how could something so simple require a patent? A day earlier, stories swirled of … Continue reading
Posted in Business Ideas
Tagged - Blogging, brand marketing, brand strategy, Branding, Business, Business Development, business plans, consulting, digital strategy, Entrepreneur, Growth, Market Research, Marketing Plan, Social Media, startup
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Smart Marketing For Small Business
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The … Continue reading
Posted in Small Business
Tagged Marketing, Marketing Plan, Marketing Strategy, Small Business, Smart Marketing i
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Customer and Marketing Communications Management Case Study
Situation A credit card company spends a lot of money establishing point of sale facilities at airports, shopping centres and other areas where there is a lot of public traffic. This has been a successful strategy but the level of … Continue reading