Do your clients rave your the best?
The rat race – most of us are a part of it. People are constantly striving for the new ‘edge’ in business – that certain something that will make them stand out a little bit more than their competitor. Many small businesses put so much money into marketing in hopes of obtaining their next big sale, and then end up really upset when their efforts fall short. But is it all worth it? Are we getting any wiser, or making our jobs any easier?
Let’s face it: business is competitive – but the truth of the matter is that it doesn’t have to be exhausting. There are two big factors that I feel make or break a business; “raving fan service” and being the best.
A common thread that most people can attest to is that we all lead crazy, busy lives. People are constantly on the go. There is your work life, personal time, spiritual time, family life, and socializing. It can be overwhelming to fit it all in! But here is the trend that most companies fail to realize – people want to be taken care of. Everything nowadays has a very “retro” feel to it. Cars, clothing and even appliances are looking very similar to what they used to. Even television shows we all watched are becoming blockbuster films. Why? Because it reminds people of a time when they used to be taken care of – a time of “Sunday night” dinners with the family, where you have roast beef, Yorkshire pudding, and warm pie for dessert. A time, where things seemed more relaxed and the “ol’ fashion values” seemed to be more prevalent. So let me ask you, does your business create that pampered feeling for your customer? What do you do that is above and beyond people’s expectations? Services you offer aren’t enough – your customers expect that – it’s what they pay you for. Your clientele needs to rave about what you do! I highly recommend the book, “Raving Fan Service” by Ken Blanchard. It’s an easy read on how to have your clients rave about what you do. This is so important because it will generate referrals for you and have people in your town talking about – you! This will assist your community in viewing you as the best – which brings me to my next point.
Let’s play out a scenario for just a moment: Who is the most important person in your life right now? Imagine that this person had a serious disease (heaven forbid!) and there were only two doctors in the world that knew what to do with it. The first, in Switzerland costs over one hundred thousand dollars for the operation – and has a flawless track record. The other, nearby to you is much cheaper but…the track record isn’t the best; this doctor has lost a few people. Now let me ask you this; how fast would you be on that plane to Switzerland? Read more
10 Reasons to Be Passionate About Your New Business Concept
One of the qualities that we look for when evaluating prospective clients for our consumer product marketing consulting firm is PASSION. If an entrepreneur is not passionate about the product or business idea they are attempting to commercialize we cannot help them. Passion is palpable, easily identifiable and crucial to success.
The following are 10 benefits that every inventor or entrepreneur should consider when evaluating the passion they bring to their project. These items justify the passion that is necessary to drive the project through the difficult maze of hurdles that will inevitably be faced on the path to marketing a new product.
- Product Benefits
My product will provide consumers real BENEFITS that improve their commercial or personal life.
2. Economic Benefits
My new product will create expanded economic opportunity for suppliers, vendors, employees and retailers.
3. Societal Benefits
919 Marketing Teams Up with Youth Learning Academy
Charlottesville, VA – July 28, 2009 - 919 Marketing, one of North Carolina’s top marketing firms, has been engaged by the Youth Learning Academy, a non-profit 501(c)(3) organization dedicated to assisting at-risk youths develop occupational skills, to help expand their Race 2 Success program nationally.
The mission of Youth Learning Academy (YLA), started in 2003 by President and Founder Tamara Cavanaugh, is to help at-risk youths participate in project-based learning activities that will bolster their academic career and life skills. YLA has created programs focusing on the construction and motorsports industries to prepare their students for successful careers upon graduation.
YLA’s motorsports focus is called the Race 2 Success program. Race 2 Success provides YLA’s students (ages 4-18) with an opportunity to gain knowledge about the motorsports industry through a wide array of activities. These include classroom exercises, guest speakers, hands-on technical instruction, and video conferences with industry experts. The ultimate goal is to teach students the technical skills necessary for successful careers as pit crew members, engineers, or mechanics.
How to Define Your Market Position
When someone says “Disney,” what immediately comes to mind? Whimsical fantasy, endless possibilities, magical neverland and infinite imagination might be adjectives to describe your initial thought. The Disney brand embodies “a magical world where dreams come true.” Disney is an example of a brand that can effectively convey a philosophy consumers want and meets their expectations. Through consistent value, Disney maintains a strong market position.
The goal of market positioning is to find the ideal opportunity in the market based on customer needs, market forces and financial and strategic considerations. Once you find that market opportunity, further develop your product and elevate your brand to deliver outstanding value. To clarify your market position, find an overarching theme, then define the details. To get you thinking about your market position, here are three essential elements of market positioning:
How To Use The Methods That Online Millionaires Want Kept Secret
Ok, so if your anything like me by now you are absolutely sick of hearing about all the internet millionaires out there and all the money there is to be made online, because after searching time and time again like myself you have found scam after scam or websites that promise to make you tons of money but after joining they only give you half the information you need to make any money at all online. Well finally after many months of searching I have found the real thing, now just so you know I am a very skeptical person and I always have to look at every single little deal before I believe anything especially anything related to making money.
That being said for the first time I couldn’t believe how comfortable I felt listening to a soft spoken man explaining how his club worked and how he to had been like myself constantly searching for information about making money online and finding nothing. For me it was almost wierd to hear someone talking so genuinely about how he wanted other people to know about how to make money online properly, he said the reason he was letting all the secrets out that everyone else kept hidden is because he wanted to help the people who truly needed it, like himself when he first started out but couldn’t find anything that truly worked.
Read more
How to Become a High Paid Super Affiliate!
I have created 7 very strategic and simple step-by-step video tutorials that will show you exactly what it is you can do to start making money right away as an affiliate.
In addition to those videos, I have also put together a page for you that has every possible tools you could ever need to be one of my most successful super affiliates on the internet.
As an affiliate of this system you will earn $44.00 each month for every person you refer to Maverick Money Makers. This is an absolutely amazing way to earn money on the Internet and one which is very rare and not many people do. It allowes you to develop and maintain a recurring monthly income which increases and compounds with every sale you make.
If you can just refer 100 people per month, that is an extra $4,400 your first month, $8,800 your second month, and $13,200 your third month.
Know About Different Marketing Strategies
This is a process that is fully arranged by certain organization that is ready to make plans for the resources, they aim to achieve goals that may sustain their organization and become more completive compare to others. These issues are undertaken to still keep the customers being attracted to the products. After you attract the customers automatically you start gaining the profits and getting positive altitude towards this marketing strategy.
The most important thing you should do is learning the likes and dislikes of your market you are targeting. Choose the one that suits the market best so that you get the maximum benefit for your effort. The tactic should be well researched and planned. This means that you will have to have all the necessary information on your target audience. Get to know the needs that they have then customize your message, product and service to fulfill them. Without this information, your tactic is bound to fail. Set goals for yourself and the time period within which you want to achieve them.
Types of marketing strategies
The type of tactic that you will use will depend on the kind of business that you are running. Some of these strategies include:
Smart Marketing For Small Business
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program.
You may have heard of SMART objectives before. The experts who design corporate objective-setting criteria use SMART, an easy-to-remember acronym for Specific, Measurable, Actionable, Results-oriented, and Time-bound. If all of those criteria are part of a person’s performance objectives, they’re in good shape.
With a little modification, the same acronym can be used to test the effectiveness of your marketing programs. In this case it stands for Strategic, Mindshare-grabbing, Action-oriented, Results-focused and Tuned.
S - Strategic
Before we start spreading the word about our product or service key strategic analysis needs to occur. That may sound tedious but without it we won’t be clear on what to say.
Get to know your customers and your competition well. This will help you determine how to position your product or service. Your goal should be to secure the top spot in a prospect’s mind when it comes to your type of product offering. (Next month I’ll be discussing ways to make this happen.)
You’ll need to know the who, what, where, when (or how often) of your marketing program. Who, specifically, are you targeting with your marketing? Your approach to them will be largely driven by what they read, where they shop, and what they buy.
What will you be positioning in your program? What benefits does it provide? What makes it uniquely better than your competitors’?
Adsense and Article Marketing: Lot More to Promote Your New Website
You’ve heard about the Adsense craze and decided that you are going to get your share of Adsense cash cow. You’ve either built a website or purchased one, and now you’re ready to rock! You submit it to every search engine and directory that you can think of, dreaming of thousands of surfers coming in from every engine on the planet. All begging to click your Adsense links and make you rich.
Then you sit back and wait. And wait. And wait some more. Checking your stats daily hoping to see the rush of traffic pouring in. But for some reason it just doesn’t come.
The days of the above business plan working are long over. It might have worked in 1996, but in 2006 you’re going to have to do a lot more to promote your new website. There are still free traffic sources out there, but they want something in return to link to your new site. Content.
How to Start Your Own Flyer Distribution Service
There are many thousands of business opportunities
advertised on the internet and in offline media. Sadly, quite a few of them are scams. And even if they’re not, they usually require that you begin as a tiny player in a very large venture. You have to commit lots of time and energy to the project and if the money ever does start flowing it usually comes in only after several months or more.
But there’s one way of making money from home (or at least around your home) that is sure fire. And you don’t have to sign up to a downline, pay a fee, or complete a course. You start as your own boss and stay there.
The job: distributing promotional flyers, leaflets, and brochures through residential areas.
You really can begin with almost zero outlay. It’s one of the most pleasant ways of making some extra money. And all the walking you’ll be doing will have major health benefits.
This is hard work, and you won’t make a million bucks. So don’t give up your main job! But you can definitely supplement your income, and it will open up lots of other options as well.