Tag Archives: Marketing

Recession Proof Your Business – How to Avoid Business Failure & Increase Sales in a Lagging Economy

When you’re a small business owner there’s no “Golden Parachute”, no Massive Severance Package or Stock Options to cash in on and there are definitely no bailouts. The success or failure of your small business is all on your shoulders! … Continue reading

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Eight Reasons Why New Products Fail

The most optimistic success rate I have run across for new product ideas is about 3%. In other words, 97% of product ideas never successfully enter the market. There are lots of reasons for this low level of performance, but … Continue reading

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Start Making Money to Fund Your Business

Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and … Continue reading

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Why Hire a Public Relations Firm

You’re ready to promote your company. You know the ins and outs of your business, but you don’t know the media. So what should your next move be? You can give it a try yourself (the least attractive option), hire … Continue reading

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Stop Hiding Out on the Internet and Show yourself

Earlier today I finished a post on my business blog entitled “Stop hiding out on the internet and show yourself” in which I advise people to stop hiding behind their computers and screen names and let the people they are … Continue reading

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Working With Your Media Relations Firm – Realistic Expectations and Avoiding Misconceptions

You’ve hired a firm and are excited, but anxious. You’ve paid them the first month’s retainer fee in advance. You’ve signed a letter of agreement, and now you’re committed. What if they don’t do their job? What if they’re just … Continue reading

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Working With a Media Relations Firm – the Greatest Misconceptions II

II. I Can Only Work With A Public Relations Firm Who Specializes In My Field. Whereas I would rather hire a PR firm that had some knowledge in my particular specialty, I would never discount a company purely because they … Continue reading

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Memorable Messages

“Ask not what your country can do for you; ask what you can do for your country.” “One small step for a man — one giant leap for mankind.” These iconic sound-bites are burned in most everyone’s memory. And while … Continue reading

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Building Partnerships: Identifies Partnership Needs

Analyzes the organization and own area to identify key relationships that should be initiated or improved to further the attainment of own area’s goals. Competition today means getting to the finish line first with better products and services. What is … Continue reading

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Reviewing Your Networking Schedule

I think most of us are pretty sold on the idea of extending our networks. Knowing more people gives you a greater opportunity to be of service. Like many other marketing activities, networking requires an investment – of your money, … Continue reading

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