Leadership Training for Weekly Ads
Leadership Training For Company Weekly Ads
If you have read my articles then it’s obvious my commitment to leadership and training. I personally feel these are the two most important and overlooked commitments of ensuring success.
Your company has spent a lot of money attempting to increase your customer base with advertising, expecting leadership to maximize sales and increase your close rate. The customer reads the ad and is excited about the deal to only be aggravated; your team has no knowledge of the advertisement.
This is a failure of leadership and providing your team with weekly training. Most companies have their ads available to customers on Sunday but the stores receive their copies on Wednesday.