Svp Customer Service - the First Customer Communications Management Sponsors Meeting
You will need cross-functional sponsorship at executive level to ensure the successful delivery of a customer communications management infrastructure. We’ll talk about all the SVP roles within the business over time but for today, lets talk about the SVP of customer service and lets talk about outbound communications in this article. (I’ll cover inbound benefits in another post).
The Senior Vice President (SVP) of customer service within your business may be one of the biggest benefactors from customer communications management. In a full scale roll-out you are almost certainly going to need to enlist the SVP of Customer Services support.
Customer Communications Management will have a significant impact upon the call centre and the way that call centre operatives will work. Below I set out some of the items of discussion that you should table with the SVP of Customer Service.