Radical Thinking
When was the last time you thought about taking your business to new and heady heights, but didn’t actually get any further? Don’t worry, you are not alone.
There’s plenty of business owners out there who let their brains stand in the way of fundamental changes in their business. We either think that we can’t do it, or we don’t know how to do it. Sound familiar?
If you want to do more than grow incrementally then you need to get into some radical thinking. It’s pretty easy to set a goal of selling 10% more, or getting 5 more customers. This is what I call an incremental target (meaning….just a little bit more than last time). This is better than not having any targets, but it does tend to leave you well inside your comfort zone.
Let’s talk about radical targets.
To achieve a radical target implies completely altering the ways things are done, and potentially introducing a new paradigm into the business. To set a radical target you need to make a leap of faith and suspend the part of your brain that reminds you you don’t know how to achieve it.