Tips for Pitching to Investors
When you find yourself in front of an investor, it means your business plan has done its job. It is now up to your pitching to bring home the bacon.
As an Angel Investor, I had the privilege of seeing hundreds of entrepreneurs and small businesses pitch their ideas over the years. By only reviewing the business plan behind these ideas, one cannot tell with any amount of certainty, which idea is a hit and which a dud. Therefore, a pitch to the investor by the entrepreneur or senior executive becomes necessary. At this stage, one may find that a poor pitch will make a good idea leave the arena empty handed, while a good pitch will make a not too great of an idea walks away with all the loot.
Here are a few tips that when observed, will help you clinch your desired investment.
* Get to the point quickly. One will never really know how long any meeting with an investor will actually last. Therefore, make your key points quickly and early, as you may not get a chance to make them at all.
* Tell them what you do first. Capture the attention of the audience in 30 sec with an elevator pitch that includes exactly what you do. This is very important.