Tag Archives: Point Of Sale

Customer and Marketing Communications Management Case Study

Posted on December 28, 2008 by Kevin Jackson

Situation A credit card company spends a lot of money establishing point of sale facilities at airports, shopping centres and other areas where there is a lot of public traffic. This has been a successful strategy but the level of … Continue reading →

Posted in Corporate | Tagged Competitive Advantage, Customer Acquisition, Customer Communications Management, Improve Sales, Marketing Communications, Marketing Plan, Marketing Planning, Marketing Strategy, Point Of Sale, Sales Strategy, Strategic Marketing | Comments Off

Retail: on Being Unique

Posted on November 29, 2008 by Kevin Jackson

How is it that some companies are able to expand in this time of economic strife while others cannot? Well, it wasn’t some form of magic that helped these retailers survive and do better than others in difficult times. They … Continue reading →

Posted in Customer Service | Tagged Point Of Sale, Pos Software, Retail Pos | Comments Off