Tag Archives: Public Relations

The Specialized Public Relations New York Firms Provide Must Utilize Social Media During Times of Crisis

Just about everybody is buzzing about social media and its implications for the practice of public relations. Not just the specialized public relations New York area firms offer, but in the world at large. While a number of New York-based … Continue reading

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Will Nigerian Public Relations Increasingly Get a Seat at the Top in Corporate Nigeria?

WILL NIGERIAN PUBLIC RELATIONS INCREASINGLY GET A SEAT AT THE TOP IN CORPORATE NIGERIA? Every now and then I think of public relations, I ask myself with utmost dismay if indeed practitioners of the profession in Nigeria will increasingly get … Continue reading

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Why Hire a Public Relations Firm

You’re ready to promote your company. You know the ins and outs of your business, but you don’t know the media. So what should your next move be? You can give it a try yourself (the least attractive option), hire … Continue reading

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Stop Hiding Out on the Internet and Show yourself

Earlier today I finished a post on my business blog entitled “Stop hiding out on the internet and show yourself” in which I advise people to stop hiding behind their computers and screen names and let the people they are … Continue reading

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What is Public Relations…?

The Cambridge Dictionary definition of Public Relations defines PR as being “the activity of keeping good relationships between an organisation and the people outside it.” Public Relations is a concept that has been around for decades. Often associated with politics, … Continue reading

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Working With Your Media Relations Firm – Realistic Expectations and Avoiding Misconceptions

You’ve hired a firm and are excited, but anxious. You’ve paid them the first month’s retainer fee in advance. You’ve signed a letter of agreement, and now you’re committed. What if they don’t do their job? What if they’re just … Continue reading

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Working With a Media Relations Firm – the Greatest Misconceptions II

II. I Can Only Work With A Public Relations Firm Who Specializes In My Field. Whereas I would rather hire a PR firm that had some knowledge in my particular specialty, I would never discount a company purely because they … Continue reading

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Being Human Vs. Humanizing Your Story

It takes so much more than an understanding of the tools and popular networks in order to inspire change and build long-term, meaningful relationships. We must not forget that we need to fuse what works today with the strategies that … Continue reading

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The Media Mantra: Prepare, Prepare, Prepare

Because our Public Relations company is known to the media as a resource, we continually receive calls from print and electronic media looking for story ideas. These calls usually come when the media is on a deadline and need something … Continue reading

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