Building a Solid Downline
When building any kind of MLM based business whereby you need to gather referrals into your downline in order to make money; it is essential to hold on to as many of those referrals as possible. The reason for this is that most of the money you make in the MLM type of business actually comes from your downline’s work and the referrals they bring in.
I am going to talk about some way that will help you to hold onto any referrals you get and therefore make more money now and also for the foreseeable future.
One:
Have a solid program that is easy to duplicate by anyone that you refer into your downline. It is essential that the system you use allows for anyone to come in and get started right away wit Hough too much hassle. The program should have lots of helpful and valuable content and it should give the new referral all of the basics (at least) which are needed in order to get going.
8 Ways to Get More From Your Existing Customers
For many of us - especially those in service businesses - our existing and previous customers are vital for three reasons:
1. They have already bought from us, so providing they had a good experience, they might buy from us again. We also know that getting a new customer is much more expensive than selling to an existing customer, so by continuing to sell to them, we are really saving ourselves some money.
2. They can give us invaluable feedback on how we did. Was our service good enough? Did we delight them or were we ‘just ok’. Did our product meet their expectations? Was it good value for money? And so on.
3. They continue to save us money because they should be our major source of referrals and new business. So through them, we get access to new clients who already know about us and have a positive opinion of what we do.
Most clients I meet are not leveraging their existing customer database, and by not doing so, are losing out on a cost effective source of potential new business. Many receive referrals - for which they are grateful - but it’s not because they actively sought the referral, or had a strategy in place to ask for it.
Here are 8 ways to maximize the value from your most valuable asset:
Delight your Clients
Anyone with half a brain can satisfy a customer. But only when you continually delight customers will they keep coming back. You should aim to exceed your customers expectations on every interaction that they have with you. Do this consistently, and you will have a customer for life.
Centres of Influence
A Centre of Influence is a fancy way of identifying people that have a hugely positive impact on your business. They often refer people and business to you, and are actively glowing about what you provide and how you provide it. Every business needs a couple of these gems, and once you have them, you should bend over backwards to make sure they continue to think positively about you.
But how do you find and connect with these people? Here’s an Action Plan that will help make things move faster.
1. Let them know they are special
Tell them they are a top client, and let them know about any special treatment or offers that entitles them to.
2. Keep them updated about your business
If you want them to continue to refer ideal business to you then you need to let them know what a perfect client or opportunity looks like. If you take on a new direction, or change your products and services, why not take them out for coffee and update them on what’s happening.