Facebook Taking Over Social Media?
Facebook Taking Over Social Media? Facebook is now making money and has topped over 300 million people
joining. Since the beginning, Facebook was started in a dorm room
five years ago. It has emerged from there as the internets most
popular online meeting place. It has increasingly challenged both
Google and Yahoo. Facebook has revamped their search engines last
month, users have tripled and it is only going to get bigger. Because of this, Facebook will have a higher confidence on working
with investors. And that they could possibly go public in late 2010 or
in 2011. Their even exploring more ways to make the service perform
faster. If your not on Facebook yet, now is the time to join. It is really
easy and it is free. Just go to Facebook.com and put in your profile.
A good picture of yourself is really necessary, as Facebook is a place
to connect with people and they want to know what you look like. Just
like you will want to know who your are connecting with. You can upload pictures of your family, travels you have done, places Read more
Emerging Trends: Sensory Mashup
Definition
To re-energize product appeal, many companies are looking toward unconventional ways to speak to our senses–often adding additional, more alternative ways to grab our attention. Sensory Mash-Up is all about finding different ways to makes us feel, using nontraditional methods. Whether its shoes or rock climbing, companies are connecting (A)typical to (C)onvention to get (B)usiness.
Spin
Purely Experiential–Taking two unrelated, great ideas and smooshing them together is the core of the Sensory Mash-Up trend. Most ideas are interesting, but do not have staying power. It’s all about experimenting to create something interesting and new. Often times Sensory Mash-Up products are difficult to launch because they are too far in left field. But once in a while, Sensory Mash-Up works and becomes an instant sensation.
Custom Fit–Nowadays, companies are buzzing about, asking, “how can we customize this to our consumers?” Well, the ideas hatched from that question often times lead into Sensory Mash-Up. It begins with what part of your companies product can be customized. Is it your shoe color/design, or the size of your mug? Then, how are consumers going to customize… are they going into your store or are they customizing online? There are so many variables that can be tweaked to differentiate your product in the market, while giving your customers a unique way to experience your product.
Google and Future of Information and Copyright
On Wednesday, news broke of Google finally receiving a patent for their “graphical user interface.” The patent, five years in the making, puzzled just about everyone; how could something so simple require a patent? A day earlier, stories swirled of a popular Apple app developer who had his application rejected by the company because a feature in his product was too similar to their ubiquitous “chat bubbles,” which Apple claimed they have trademarked. The common thread between the stories is the topic of intellectual property rights, which has become increasingly popular in wake of the rise of social media.
With the help of Twitter, FriendFeed, Facebook and more, information can spread across the world in a matter of minutes. We can access these programs from our phones, computers and iPods and know what’s going on before it even reaches the mainstream media. With all of these different methods, it’s easy for the true source to be lost in the shuffle. People can claim ownership of something, and the owner may never find out. The opportunity for someone to start a blog and essentially aggregate content from just about anywhere has troubled the news industry especially.
Are You a Twitter Quitter?
I have mixed feelings about Twitter.
I was told by many friends that I was “stuck on stupid” in the Stone Age and just had to start using Twitter.com to get into the real new world. I took a very good class on Twitter and set out to share my goings-on with the waiting world. I was told that I should strive to get as many people following me, and I, in turn, should follow them and read their 140-character impulsive thoughts because they would be reading mine.
I also read that using Twitter could help my business grow if people get to like me.
So I started “tweeting” but could not bring myself to confess to total strangers that, as a successful businessman, I had time to share that my grass is growing.
I’ve been using Twitter for awhile now, and I must confess that in reading other people’s tweets, what I’ve found is that a whole lot of people have a whole lot of time on their hands and want me to know that they are enjoying a cup of coffee somewhere or that they’re stuck in traffic (and tweeting this important information while they’re driving… hmm, I see a new traffic law coming).
Blogs and Social Media: Moving From Monitoring to Networking
In recent years, blogs and social media monitoring have become a fundamental part of the press office
operation and many PR agencies’ bread and butter services.
As social networking has matured, companies need to engage proactively to ensure their brands are effectively supported.
Traditional media such as magazines, newspapers and TV channels have increasing numbers of journalist-written blogs as part of their online presence, meaning a top tier of blogs are seen as being just as influential in the media landscape as their e-zines and print media counterparts. There has also been an increase in the number of business-led social networks, business users of blogs and micro-blogging tools such as Twitter and Google-owned Jaiku, and multimedia social sites like Flickr.
Being Human Vs. Humanizing Your Story
It takes so much more than an understanding of the tools and popular networks in order to inspire change and build long-term, meaningful relationships. We must not forget that we need to fuse what works today with the strategies that reach and compel those influencers and tastemakers who live on the edge and thus promote change among those who reside in the center.
It’s our job, duty, and responsibility to reach our constituents, their way, and teach others to do so along with us, whether it’s from within or externally. In addition, you have to represent much more than social prowess. There’s a bigger, more significant opportunity to make a true impact within an organization. It all starts with a deep commitment to the brand you’re representing, its culture and personality, overall potential, and the people who define the organization, otherwise, you’re pushing training workshops on how to use new social tools, which really doesn’t help you achieve your potential nor the true capabilities of you and your team.