Tag Archives: Strategy

How to Define Your Market Position

When someone says “Disney,” what immediately comes to mind? Whimsical fantasy, endless possibilities, magical neverland and infinite imagination might be adjectives to describe your initial thought. The Disney brand embodies “a magical world where dreams come true.” Disney is an … Continue reading

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Small Business – A Recession Strategy in 7 Steps For Retaining New Customers

1. Provide A Reason To Come Back To You You don’t know why some individual or company uses your product or service for the first time. You do know that they’re more likely to use it again if you make … Continue reading

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Make Them an Offer They Must Refuse

In the KARRASS Effective Negotiating® Seminar we talk about how you might utilize the “Bogey” as a discovery tactic to gain more information. The more you know about what’s on the other party’s “sheet,” the more opportunities you have to … Continue reading

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Negotiation Probes

Your negotiating leverage is determined by how much you know about the other party’s attitudes, preferences and position. This is true whether you are selling something, buying something, or dealing with a project, manufacturing plan, delivery schedule, a budget, or … Continue reading

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Scrambled Eggs: How to Defend Against Disorder

It is wiser to simplify matters than to confuse them. “Scrambled eggs” does the opposite. Scrambling is a negotiation technique, it deliberately mixes things up for tactical reasons. Scrambling can be used to forestall a deadlock, make the other person … Continue reading

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Roundtable: Getting Your Strategy Right From the Start

Jamie Liddell, SSON’s online editor, sat down with a few practitioners at the recent Planning & Implementing Successful New Shared Services event in London to identify winning strategies from the get-go. Site selection, according to the consensus, is not key; … Continue reading

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Negotiating With Emotions

Emotions play a powerful role in negotiating because people find it difficult to tolerate unexpected outbursts. When the other party lets loose, we find it hard to cope. Some people try to get their own way by yelling, screaming, and … Continue reading

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Negotiating Threats

Have you ever been threatened during a negotiation? You probably have received more negotiating threats than you realize. Most often negotiating threats are not of a violent nature during a negotiation. They come in the form of an “or else.” … Continue reading

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Resist Like Water

The Chinese have a saying, “It is well to resist like water.” When water is put under pressure or suddenly made to flow into unfamiliar channels, it falls back. Then, in its own good time, it seeps and creeps back … Continue reading

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Keep Negotiating Tactics Flexible

There is no right negotiating tactic if you have the wrong strategy or policy. Strategic objectives and priorities are more important than tactics. Yet history is full of great strategies that were defeated by poor negotiating tactics. The two go … Continue reading

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