How to Use Viral Email in Online Fundraising
So, you have committed to an online fundraising program. You have a nice digital download product or products ready to provide (some eBooks, software, audio files, etc.). You have your own web page. You have a cause that you really believe in and that has a story that touches people’s hearts.
All of that is great…but how do you turn it into a successful fundraising campaign?
You have a great start, but if no one hears about your effort, no one will give…no matter what.
Email, personal email, is one of the most powerful communication mediums on the planet today. When a friend gets an email from you, they open it, they read it, and they act on it.
There are some key points here. First, you need to send email to, and only to, people who will recognize your name and who are able to get your emails (which also means that your email provider is not blacklisted by whatever filtering and/or virus screening software that your friends may use. Second, make sure that the email is really yours. Sure, you can use a guideline to make sure that you cover the key points, but make sure that the email is in your voice. Third, make sure that the “call to action”, what you want your friend to do, is absolutely clear…and to make this viral, there will be two calls to action.